Resume | Daniel Park

Education

University of California, BerkeleyGPA 3.68

Expected Graduation: May 2028

Degree:B.A. Cognitive Science, Minor in Data Science | College of Letters & Science

Coursework:Uncovering the Cognitive Science Behind the User Experience, Data Structures, Visual Communication & Sketching, Computational Structures in Data Science

Certificate:Berkeley Certificate in Design Innovation

Experience

Ernst & Young Korea|Design Consulting Intern

Seoul, South Korea | Jun 2026 - Aug 2026

Designed and shipped an internal QuickSight dashboard, reworking its UX and information architecture to surface ad KPIs (Impressions, ROAS, Orders) in one view for executives, cutting time-to-insight by 3 hours per reporting cycle
Mapped user discovery and purchase journeys across 96 behavioral segments and global markets using AMC, Amazon, and Similarweb to identify UX friction points in Samsung MX's digital commerce experience

Figma DeCal (DESINV 98)|Teaching Assistant

Berkeley, CA | Fall 2026

Lead a 5-student lab section within a 40-student Introduction to Figma course
Teach auto layout, components, variants, and prototyping, plus core UI/UX design principles, through hands-on weekly labs

Vibe - AI Identity Board (CogSci 112)|Product Designer

Berkeley, CA | Summer 2026

Designed a solo AI-powered app that turns camera roll, music, and saved posts into a shareable identity board
Pivoted after research disproved the first concept, then built animated prototypes with AI tools for the final flow

Tinder|Product Strategy Consultant

Berkeley, CA | Feb 2026 - May 2026

Designed "Intention Spaces," a concept extending Tinder's relationship-goal filters with switching cooldowns, tiered profile requirements, and adaptive UI per goal
Developed 10+ Gen Z personas in Figma to address trust gaps, presented as a final strategy to the Tinder team
Led a Tinder x Figma co-design event with 50+ users on Gen Z self-expression via a Figma "profile trading card" system

Campus Connect (Startup)|Product & UX Research Lead

Berkeley, CA | Sep 2025 - Present

Identified 3 key friction points across mobile scheduling, subleasing, and marketplace flows from 100+ usability tests
Designed 15+ accessible mobile flows on a shared design system and A/B tested variations, improving task clarity 35%

Revitalizing Third Spaces - Gym Interaction System|UX Research & Product Designer

Berkeley, CA | Nov 2025 - Feb 2026

Identified 5 core barriers to gym participation from 50+ behavioral observations using affinity and journey mapping
Iterated 3 mobile prototypes of a queue system, cutting decision hesitation by 4 seconds and improving task clarity 30%

Leadership

Berkeley Innovation (Human-Centered Design): led product strategy on consulting projects, iterating via design critiques
Innovative Design (Web Development Team): designed and developed client-facing websites
Republic of Korea Air Force (CBRN Reconnaissance Platoon): directed operations for 40+ service members across 4 divisions
Graphic Designer (UC Berkeley a cappella group): created promotional and visual design for the group

Skills

Skills:Interaction Design, UI & Visual Design, Design Systems, Prototyping (Figma, Figma Make), Information Architecture, User Research, A/B Testing, Accessibility, Graphic Design, Cursor, Claude, Adobe CS, HTML/CSS/JS

Languages:English (Fluent), Korean (Fluent), Spanish (Conversational)

Interests:Dance, Contemporary Art, Swimming, K-pop, Fashion, Beauty & Fragrance, Photography, Café Hopping