Background
My background sits at a rare intersection — studying how the mind works while also learning how to build and analyze the data systems that shape human experience. I'm drawn to the gap between what people say they want and what they actually do, and how well-designed products can close it. A lot of my work lives at the intersection of consumer behavior, brand identity, and technology — especially how Gen Z expresses identity through digital platforms.
Interests
🎵 Music & K-pop
👗 Fashion & aesthetics
📱 Consumer tech
🧠 Behavioral economics
🎨 Brand identity
🛍️ Retail experience
✍️ Writing & essays
🌏 Korean-American culture